As part of the beauty industry, we know that entrepreneurs can learn a lot from a successful hairstylist. After all, to make it as a salon professional, you’ve got to know a thing or two about how to get returning customers. Client loyalty can make or break your career as a stylist or salon owner. Not to mention, we love what we do. Making sure our chair is filled day in and day out is as much about the joy of a client leaving confident in their look as it is making sure our business thrives. Here are a few of our best tips for creating customer loyalty…
- Be consistent — A haircut or color can be a stressful appointment for some people. Returning to a stylist means taking some of the guess work and anxiety out of the situation for them. They come in with confidence that they’ll leave with what they want because you’ve done right by them before. So be consistent with your clients by going the extra mile to write down in detail the colors, techniques, and styling you used each time they left happy, and study your notes before their next appointment when they show up on your schedule.
- Get to know people — So much of being a hairstylist is being a people person. Without being nosey, get to know your clients and remember details about their interests and personality. If they mentioned their kids, or an upcoming vacation, try to remember and ask them about it at their next appointment. This makes them feel valued and important, which in terms makes them more loyal.
- Help them with hair maintenance out of the salon — Your client’s satisfaction with their look extends far beyond the salon. When they’re in the chair, give them tips to achieving the style you gave them at home. Tell them the best technique for blow drying their cut, the best products for styling their texture, and tricks for maintaining their color over time. Everyday they haven’t been to the salon and are still loving how their hair looks, they’ll be thanking you for it and know you’re looking out for them!
- Pamper them — This begins from the moment your client arrives at the salon. While they may be coming in for a haircut they couldn’t put off any longer, take this as an opportunity to make a visit to the salon more than a chore. Offer them something to drink while they wait. Never make them feel rushed, giving them your full attention, even if you are having to juggle more than one thing at once. Lastly, if you have the time, add couple minutes on to that head massage at the bowl. By the time they leave, they’ll already be looking forward to their next visit with you!
- Give them a break — A little freebie here and there for your clients is a nice way to show you value them. Hook them up with a nice sample now and then that you think they might like. If you quickly trimmed their bangs after their color, leave the small charge off the bill if it didn’t require product and take up much of your time. If they’re getting a cut and color in the same appointment and saving you a few extra steps, every once in a while knock 10% off the bill. The small cost to you will pay you back three fold in the long run with their customer loyalty.